The five letters “WYNCA” of the company’s English name is used as the formation elements; as such English name is unique and exclusive and the combination of the letters has the meaning as “The win way – new chemical agent”, W is in capital and ynca in lowercase in the formation in order to seek the fluency of overall recognition and concise, grand visual effect in the font style.
W--- is originated from the English word “win” and is to get the meaning. The conception of Xin’an on “win” is: lead others, overcome the company itself and realize win-win, multiple win and extreme win.
Y--- is originated from the English word “way” and is to get the meaning. The conception of Xin’an on “way” is: carry forward the spirit of science, observe objective rules and pursue sustained development.
N--- is originated from the English word “new” and is to get the meaning. The conception of Xin’an on “new” is: seek peace by innovation, maintain innovative by changing all the way and keep innovative and peaceful.
C--- is originated from the English word “chemical” and is to get the meaning. The conception of Xin’an on “chemical” is: have insight on the nature of substance profoundly, make technology bring benefits to human being, get aware of the mission vale and nourish the earth by industry. Keep “environment-friendly and endless development” as the standard and practice “new chemical”.
A--- is originated from the English word “agent” and is to get the “agent” meaning. The conception of Xin’an on “agent” is: the creator of chemicals in excellent quality, the provider of optimized solutions and the explorer of predominant development direction.
As the core symbol by visual identification in Chinese environment, as for the design in the font and style of writing of the two Chinese characters “ 新安 Xin’an”, while pursuing the style harmony with English “Wynca”, importance is also attached to the special design for the exclusive registration graphics.
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